My name is Shehzad Bashir and this is a website for my International

Business Marketing Class (IBUS6201) at George Washington University.

The Middle East has long been considered “the crossroads of the world”, as it binds the  European, African and Asian continents.  Since the Middle East is the fastest growing market in the world, it is no wonder why many companies want to do business in the Middle East.  The Middle East has a rich mix of many similar but different cultures, languages and of course, religions.

It should be no surprise that the Middle East has its own unique flavor of marketing styles and preferences; although many aspects have been borrowed from the Western nations in terms of style, the Middle East maintains its unique identity stemming from its long history of independence and nationalistic pride.

This site explores some of the trends and news related to marketing (especially social media marketing and internet marketing) in the Middle East, as well as some marketing efforts by foreign companies looking to do business in the Middle East.

Please review my website and feel free to contact me